HOSPITALITY
Populus Hotel Denver - an Aparium Hotel
We crafted conceptual copywriting and tone of voice direction for the first carbon positive hotel in the U.S., Populus Denver.
Royalton Hotels & Resorts Video Scripts
We created promotional text-on-screen video scripts driving awareness for The Royal Spa and the CX Culinary Experience private dining offering at Royalton Resorts.
hyatt’s thompson hotels tone of voice + property websites
We crafted original brand tone of voice for Thompson Hotels as part of a brand evolution. It needed to speak to a former city-dwelling demographic seeking their tribe of worldly, educated culture-seekers. As part of this task, we created copy for 18 property websites within two months on time for the launch of the new Thompson Hotels brand refresh.
Blue Diamond Resorts
Crafted 19 property websites and five brand websites for the Caribbean’s fastest growing resort chain. Brands included Planet Hollywood, Planet Hollywood Adult Scene, Royalton Luxury Resorts, Royalton CHIC, and Hideaway at Royalton.
club med meetings + events website
Copywriting for Club Med brand’s unique work-meets-play meeting and events programs and offerings
KESWICK HALL
WEBSITE + TONE OF VOICE + EMAIL
Website copy and email campaign for the completely reimagined, 100-year old Virginia property, now featuring a restaurant by Chef Jean-Georges Vongerichten
Solaz, a Luxury Collection Resort, Los Cabos Fact Sheet
Copy and fact sheet creative for Marriott’s premium Luxury Collection brand resort in Baja California
Kimpton Hotels Meetings + Events Website Copy
Copy and tone of voice development for the Kimpton brand, in addition to its Meetings + Events services web page
St. Regis Monarch Beach Resort Website Copy
Brand-driven copy for St. Regis hotel's Orange County resort, highlighting its extensive amenities for active pursuits, stunning beachfront locale, and iconic event venues
Eau Palm Beach Resort Advertising
Conceptual print ad headlines for Eau Palm Beach luxury resort on Florida’s Gold Coast
The Luxury Collection Hotels & Resorts Banner Copy
Exclusive offers banner copy for the Marriott brand's website to drive consumers to premium experiences at its properties around the world
Starwood Hotels Luxury Brands Video Script
Crafted a treatment for "A New Lens on Luxury" video, which was presented during the global GM summit to express the evolution of luxury in the modern era
W HOTELS Brand video script
Wrote script for W Hotels Brand teaser video, which was presented at a summit for a global staff of hotel General Managers
St. Regis Hotels & Resorts Advertising Campaign
Crafted 8 unique brand ads to express and promote the St. Regis brand's diverse passions points: spa, fashion, family, shopping, beach, polo, and golf