Copy + creative strategy
St. Regis Hotels & Resorts
Brand Awareness Advertising Campaign
Crafted 8 unique brand ads to express the St. Regis brand's diverse passion points: spa, fashion, family, shopping, beach, polo, and golf. The call-and-response copy was accompanied by the campaign promise, "Beyond Expectation." These ads were used in international print publications as well as in-room collateral, digital banners, and on the brand and hotel websites.
