Hospitality Copywriting

HOSPITALITY

Royalton Hotels & Resorts Video Scripts

We created promotional text-on-screen video scripts driving awareness for The Royal Spa and the CX Culinary Experience private dining offering at Royalton Resorts.

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hyatt’s thompson hotels tone of voice + property websites

We crafted original brand tone of voice for Thompson Hotels as part of a brand evolution. It needed to speak to a former city-dwelling demographic seeking their tribe of worldly, educated culture-seekers. As part of this task, we created copy for 18 property websites within two months on time for the launch of the new Thompson Hotels brand refresh.

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Blue Diamond Resorts

Crafted 19 property websites and five brand websites for the Caribbean’s fastest growing resort chain. Brands included Planet Hollywood, Planet Hollywood Adult Scene, Royalton Luxury Resorts, Royalton CHIC, and Hideaway at Royalton.

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club med meetings + events website

Copywriting for Club Med brand’s unique work-meets-play meeting and events programs and offerings

KESWICK HALL
WEBSITE + TONE OF VOICE + EMAIL

W ebsite copy and email campaign for the completely reimagined, 100-year old Virginia property, now featuring a restaurant by Chef Jean-Georges Vongerichten

Case Study

Solaz, a Luxury Collection Resort, Los Cabos Fact Sheet

Copy and fact sheet creative for Marriott’s premium Luxury Collection brand resort in Baja California

Kimpton Hotels Meetings + Events Website Copy

Copy and tone of voice development for the Kimpton brand, in addition to its Meetings + Events services web page

St. Regis Monarch Beach Resort Website Copy

Brand-driven copy for St. Regis hotel's Orange County resort, highlighting its extensive amenities for active pursuits, stunning beachfront locale, and iconic event venues

Eau Palm Beach Resort Advertising

Conceptual print ad headlines for Eau Palm Beach luxury resort on Florida’s Gold Coast

The Luxury Collection Hotels & Resorts Banner Copy

Exclusive offers banner copy for the Marriott brand's website to drive consumers to premium experiences at its properties around the world

Starwood Hotels Luxury Brands Video Script

Crafted a treatment for "A New Lens on Luxury" video, which was presented during the global GM summit to express the evolution of luxury in the modern era

W HOTELS Brand video script

Wrote script for W Hotels Brand teaser video, which was presented at a summit for a global staff of hotel General Managers

St. Regis Hotels & Resorts Advertising Campaign

Crafted 8 unique brand ads to express and promote the St. Regis brand's diverse passions points: spa, fashion, family, shopping, beach, polo, and golf